Color Personalization Success Stories

Read how the following companies have successfully implemented a PrintSoft Color Solution:

• Australia Post's Personalized Stamp service enables customers to have their own photo printed on postage stamps. This service has also been offered on-site at events such as the Australian Tennis Open
• Communisis created the largest digital mailing in Europe with PReS. The Great AIR MILES Giveaway sought to give away 500,000 British Airways flights to over 80 destinations and incorporated personalized flight and hotel offers specific to the 3 million registered customers’ location, destination and lifestyle data.
• JCM Media undertook a project that involved a cover letter integrated into a full color, response provoking mail-piece, where carefully elements are tailored to the recipient’s specific interests – right down to the use of photographs, variable offers and variable text and signatures – no 2 documents need be the same.
• Longford International’s system to affix ID cards to a personalized printed page uses PReS due to its ability to support numerous data streams on varied printing hardware, as well as being powerful enough to handle the document design and printing requirements of their customers
• Orange France commissioned a direct marketing campaign with a personalized proposal, customized mobile plan offer, personalized purchase order, different mobile telephones offered dependent on client’s usage history and a completely one-to-one sales letter.
• Program Products Personalized calendars - Program Products teamed up with three major printer manufacturers recently to produce a full color, fully personalized desk calendar as a branding exercise for both Customers and Industry Partners alike.
• Senior & Cie revolutionized their personalized direct marketing mailings with the use of PrintSoft’s NEWLEAF by enabling users to create very sophisticated dynamic documents with disconcerting ease
• France Telecom conducted a field trial to measure the impact of variable data printing. They found that a fully personalized mailing generated more than five times the response rate of a generic lesser personalized mailing, at one quarter of the cost per response
• VPS solutions  - showcases three UK customers who have chosen the PReS and VPS combination to drive full color transaction-orientated documents.    

Please note these case studies are presented in PDF format.

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