 |
e-output Solutions
The Challenge - personalized electronic delivery
In today’s competitive world, as the need to communicate effectively
with your customers increases, so too does the difficulty
in gaining their attention. Personalized content is the best
way to cut through the clutter, but to get the maximum response
you also need to consider your customers’ preferred delivery
method. While this is still predominately in a printed format,
a growing number of people prefer electronic documents (as
an email, web page or XML file).
Companies also need to consider how using electronic documents
could produce significant savings in terms of paper, postage
and handling costs, as well as cost reductions for electronically
processed payments.
The two trends towards growing use of electronic output and
increasing personalized direct communications dictate that
a total document solution is required. This solution must
produce personalized documents and be able to deliver them
by both printed and electronic means in order to maximize
the impact of your marketing communications.
The Solution:
(Click on picture for enlarged version)
Benefits of PReS for electronic output:
- One job can produce both printed and electronic output
- Design work for printed output can be reused for the appearance
of e-output
- Data definition and index terms are determined by PReS
when creating the page so do not need to be redone for e-output.
- Conditional logic defined by PReS can also be used for
e-output, making maintenance easier
Case Studies:
Note: Case studies are presented in PDF format
Demonstrations:
Resources
Privacy Policy
Copyright © 2006 PrintSoft. All rights reserved.
Home | About Us
| Personalized
Software Solutions | Document
Printing Products | News
| Publications
| Support
| Contact
|
