Power, Flexibility and Real Ease of Use
When examining your options for a personalized communication
software solution you need to carefully consider the ease-of-use
of the system. Virtually everyone claims that their software
has good usability but real ease-of-use requires power and
flexibility and not just a pretty WYSIWYG. If you are able
to do the simple jobs easily but the complex jobs are extremely
difficult (or not possible) then this is far from ideal.
What you need is software that can handle all your current
jobs and a seamless, upgrade path to handle future jobs,
which will frequently be more complex than existing ones.
PReS provides real ease-of-use
as it offers tools that cater for jobs at either end of
the complexity spectrum. PReS
Designer enables document design by non-technical staff
(with its WYSIWYG GUI), there is also a back-end, optimised-for-printing,
scripting environment to take over for the extremely complex
jobs. This makes PReS the most powerful and flexible document
composition tool available.
Many WYSIWYG products have a script to handle complexity
not possible in the WYSIWYG environment (even if this is
not advertised) but this script is frequently difficult
to learn and use (for example, C++ like). The PReS scripting
language has many instructions optimised for page layout
and logic and is therefore easy to learn and use in an effective
and efficient manner.
If optimum ease-of-use requires software to be powerful
and flexible, can the claim that PReS is the most powerful
and flexible personalization tool be justified? Don’t
take PrintSoft’s word for it but read how our customers
have used the software to successfully implement complete
document production systems. (Clicking on any of the links
below will take you to a more detailed description of the
project).
Examples of Power using PReS:
- The largest digital mailing in Europe, Communisis
PLC
- The printing of electoral ballots for the Electoral
Government Agency in Ecuador
(in 2 weeks)
- 40 million personalized letters for the Russian
Pension Fund
- The production of 3.2 million personalized tickets
and over 1 million personalized letters for the FIFA
World Cup
- Handles 1700 letter templates and a postage management
system at Sofinco
- Rosenthal
uses PReS for 10,000 jobs per days at 2 production centres
and 5 distribution centres with 250 distribution rules
- Telecom
Italia with 27 million customers demands production
of 10 million documents in 48 hours
- Czech Telecom,
the Russian
Pension Fund and a Swiss
Telco all have implemented an automated closed loop
production system ensuring that 100% of the intended database
is produced and delivered
- Toll created a single in-house platform that can take
in all the different data formats from its numerous diverse
IT systems and produce a common print data stream that
is sent to mailers for print production and mailing
- A promotion for Crown Entertainment Centre increased
revenue by 6%
Paul Reed, Director of Reed
Print Direct Mail recently invested in digital full
color. He says, "PReS is the market leading software
for our kind of business. When producing complex direct
mail products in full color and personalising inline, you
need front-end software that has the power and the speed
to get the job done. PReS does this and more - it's expanded
our product range and opened up new markets."
Nigel Gay, Director of MM
Group, "The PReS document composition software
took us to market leadership overnight".
Examples of Flexibility using PReS:
- Energy
Australia uses PReS to output print files and XML
for Electronic Bill Payment and Presentment
- City West
Water outputs printed documents and HTML for its web
site directly from PReS
- Deutsche
Messe faxes requested order forms
- Floratos Solutions
created a system for faxing, emailing, presenting on an
Intranet and the Internet the same document that is currently
printed and mailed
- Nan Shan Life combine
MS-Word documents from both English and Chinese systems,
and data from both double and single-byte computer systems,
to create complete insurance policy statements
- Brittania
integrated its CRM system with a PReS-based call centre
document management system
- Czech Telecom's
archive system is used by 350 operators distributed all
over the country
- Autocall
Telecom's billing system automatically fills white
space on the bill with promotional text and graphics
- Readers Digest's workflow imports QuarkXpress into
PReS Designer and this has reduced development times by
30%
Graydon Latam, National Sales Manager, Longford,
"PrintSoft is able to create the data stream of choice
for any print device in the Longford system. There isn't
a piece of printing hardware in the Longford system that
PReS can't drive. PReS has greatly simplified the process
by supplying Longford with a solid document platform for
printing".
There are more than 5500 PReS systems installed in 50 countries
because PReS enables you to adapt to market conditions and
competition in real time with rapid ROI. It's power and
flexibility also provides the highest degree of personalization
for maximum response rates, greater customer intimacy and
growth through more effective sales and marketing.
